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Going provides users with a place to discover new locations to visit in their geographic area. The site also enables users to see what’s going on, where their friends are going and more. Users can find things to do that interest them or check out events and activities by popularity. The user can also find out who else wants to go and possibly meet up with those individuals at the event or location. Users can also post a message to announce their interest and ask if others would like to attend with them. This allows users to connect and discover shared interests. Through Going, users can plan to attend an event and meet others who are just as excited about the activity as they are.

Going was founded in Boston, Massachusetts by Geoff Menegay, Roy Rodenstein and Rebecca Xiong. The team currently includes CEO Evan Schumacher and Product Manager Bill Farrell. Going has seen significant growth, with over 500,000 individual users covering many popular cities. The city list originally began with only four: Boston, New York, San Francisco and Chicago. Today the list has grown to include Atlanta, Columbus, Dallas, Charlotte, Baltimore, Seattle, Portland, New Orleans, Philadelphia, Phoenix, Miami, Las Vegas, Jacksonville, Indianapolis, Denver, Detroit, Houston, San Antonio, Honolulu, Nashville, Milwaukee and San Diego. Going.com has been acquired by AOL in June, 2009. Going.com was shut down on May 1st, 2011.

Going brings people together through their interest in an event. This is a unique take on the concept of social networking. Through Going, users can meet up online, discuss their interest in an event then plan to attend together or as a group. The site provides an excellent resource to meet new people in the user’s local community while enjoying something they have an interest in, such as a concert.

The Going website utilizes a pleasant blue color scheme that varies from the pale blue background to a vibrant blue in the header and menus. Three tabs across the top of the homepage help users find the tools they need, including things to do, places to go and people to see. Users can view pages for individual events and choose to like those items to boost popularity. The user can also share through email and Facebook, tag the event, upload event photos and view similar events. Event pages include a description and other general information such as ticket prices, websites and admission details.

Visitors can join the Going community by choosing either the blue Facebook button or pink “Join Going” button found in the upper, right hand corner of the homepage. The pink button takes the user to the traditional registration page. The form requires an email address, password, name, gender, date of birth, zip code and Captcha code verification. The user can also upload a photograph of themselves before clicking the pink “Join Going” button at the bottom of the form to submit their information.

Going allows anyone to create an account for free. There are no subscriptions or payment requirements to create and maintain the user’s account. Anyone can enjoy all the current Going features for free. Users are given the option of purchasing tickets for an event through Going. This will cost the amount listed on the site for admission. Ticket purchases are not required to maintain a Going membership.

Going is for people who enjoy getting out and experiencing new things. Users can meet new people and make friends through Going. The site encourages interaction and provides users with information on their favorite local events.

• Purchase event tickets through Going
• Post comments to events and find out who else is going
• Meet other people online to attend events with
• Log in and connect through Facebook
• Browse categories of events including nightlife, music, culture, activities and popular

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